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Sheeranada obrazložitev

Wednesday, 13 march 2019
Sheeranada obrazložitev

Nekaj besed o tem, zakaj zadnjih nekaj tednov "furamo" Sheeranada žreb:

Povprečen slovenski poslušalec glasbe je že dlje časa izgubljen v megli, ko ne ve, kako bi lahko najlažje in najbolj učinkovito prišel do svoje najljubše glasbe in mu hkrati nihče ne pokaže prave poti. Konzumacija fizičnih nosilcev glasbe je že nekaj let v strmem upadu, medtem ko so streaming platforme premalo oglaševane, premalo raziskane in se jih slovenski poslušalec kar malo boji. "To je za plačati, kajne?" "Ne vidim smisla v njih!" "Kaj pa mi lahko platforme sploh ponudijo?" se marsikdo oglaša.

Dejstvo je, da je že ves preostali svet sprejel streaming platforme kot poglavitni način konzumiranja glasbe. Z enim samim klikom lahko zvočnike in slušalke preplavijo celotne diskografije vaših najljubših izvajalcev. Vendar neozaveščenost slovenske javnosti o streaming platformah onemogoča gladek pretok melodij tako za slovenske izvajalce, kot poslušalce.

Zato smo se pri založbi Nika odločili, da bomo z digitalno kampanijo, prvo od mnogih, Sloveniji predstavili uporabo streaming storitev. V žrebu, ki od sodelujočega pričakuje prijavo v eno od dveh poglavitnih platform v Sloveniji, Apple Music in Deezer, ponujamo mikavno nagrado - mobilni telefon iPhone 7.

Ker smo na Niki veliki oboževalci angleškega kantavtorja Eda Sheerana, smo kampanijo poimenovali "Sheeranada" in kot drugo ter tretjo nagrado ponujamo še Sheeranove vinilne plošče in CD-je. S tem želimo končno premostiti prepad med fizičnimi nosilci glasbe in streaming storitvami.

ŽREB

ED SHEERAN

Ed Sheeran (born 17 February 1991) is a singer songwriter currently signed under Atlantic (WMG). Sheeran was born in Halifax, West Yorkshire before moving to Framlingham, Suffolk. In his time in Suffolk, he was known to have flourished as a hidden talent when it came to music. He learned guitar at a very young age, and began writing songs during his time at Thomas Mills High School in Framlingham. By the time Sheeran had left school, he was already certain that music was going to play a major part in his life, and therefore studied at Access To Music in Norwich before moving to London which improved his chances of getting gigs. Sheeran began recording in 2005, which lead to the release of his first EP, The Orange Room EP. Sheeran also released two albums, a self titled one in 2006 and Want Some? in 2007 gaining little attention. After Sheeran moved to London and had done extensive gigging, performing songs from his EP and albums, as well as ones which he had recently written, he decided to release another EP, You Need ...

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